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Life insurance
Life insurance is a contract: you pay premiums, and the insurer pays a death benefit to the people you name if you die while the policy is in force. The types differ in how long they last, how premiums behave and whether they build cash value. We start with the household, not the product, so the right questions come before any recommendation.

Life insurance replaces money that would be lost when someone dies. That might be income a family lives on, the ability to pay a mortgage, the cost of a funeral, or the funds to carry out a business agreement.
The useful first question is what would go wrong financially, for whom, and for how long. The answer points toward an amount and a duration, and only then toward a type of policy.
Term insurance covers a set period and generally has no cash value. It is usually the least expensive way to buy a given death benefit for a need that has an end date.
Permanent insurance, which includes whole life, universal life, indexed universal life and most final expense policies, is designed to last for life if funded as required. It includes cash value, costs more, and has more features to understand.
Many households use a combination. Neither kind is better in general. Each is suited to different needs.
Insurers decide whether to offer coverage, and at what premium, through underwriting. That can involve health questions, medical records, prescription history, and sometimes an exam or lab work, depending on the product, the amount and your age.
Answering accurately matters. Misstatements on an application can lead to a claim being denied or a policy being rescinded.
Cornerstone Capital is an independent brokerage. We are not tied to a single insurer, and we can evaluate options from multiple carriers, subject to appointments, product availability, licensing and eligibility.
We ask about your household first. If what you already own is doing its job, we will say so.
One tool, many jobs
A death benefit is money that arrives at a known moment. What that money is for is the real decision. Start with the job, and the type of policy follows from it.
The household jobs. Most coverage is bought for one of these.
Riders that may let part of the death benefit be used while you are alive.
Availability, definitions, triggers, costs and benefit reductions vary by policy, carrier and state. Using an accelerated benefit reduces what is paid at death.
Jobs with no end date, done by permanent coverage.
Cash value builds slowly, after charges. Withdrawals and loans are available only where the contract permits, reduce the death benefit, and can have tax consequences. It is not money without a cost.
Funding for the agreements and obligations a company has.
Advanced planning concept, coordinate with tax and legal professionals
Life insurance can fund an agreement. It does not replace one.
What is left, to whom, and whether the estate has cash when it needs it.
Advanced planning concept, coordinate with tax and legal professionals
Not every policy can do every job. The objective comes first and the product is chosen after it.
Side by side
This table is a general summary. Features, availability and terms vary by state, carrier and policy. Read the policy and any illustration before deciding.
Why an independent brokerage
Two insurance companies can look at the same person and reach different answers. Underwriting rules, product availability, pricing, features and state availability all differ from one carrier to the next.
An independent broker may compare multiple carriers for that reason, subject to appointments, product availability, licensing and eligibility. The comparison is built around you, not around one company's shelf.
Carrier and product availability varies by state, producer appointment, eligibility and underwriting. Carrier logos and trademarks belong to their respective owners. Inclusion does not imply an endorsement of Cornerstone Capital.
Coverage
Coverage built around a specific obligation or the people who rely on you.
Permanent coverage and longer horizons. More moving parts, more to understand.
A second look at what you already own.
Concept names decoded
Most of what you hear about life insurance is a purpose or a sales name sitting on top of a handful of policy types. Open any name to see what it is, what it may do and what it does not promise.
Questions to ask
Questions to ask
Questions to ask
Questions to ask
Questions to ask
Questions to ask
This is a planning or marketing description, not a type of policy. It refers to a permanent cash value life insurance policy used together with policy loans. Results depend on policy design, premiums, costs, dividends or crediting where applicable, loan terms and how long the policy stays in force.
Questions to ask
This is a planning or marketing description, not a type of policy. It refers to a permanent cash value life insurance policy used together with policy loans. Results depend on policy design, premiums, costs, dividends or crediting where applicable, loan terms and how long the policy stays in force.
Questions to ask
This is a planning or marketing description, not a type of policy. It refers to a permanent cash value life insurance policy used together with policy loans. Results depend on policy design, premiums, costs, dividends or crediting where applicable, loan terms and how long the policy stays in force.
Questions to ask
This is a planning or marketing description, not a type of policy. It refers to a permanent cash value life insurance policy used together with policy loans. Results depend on policy design, premiums, costs, dividends or crediting where applicable, loan terms and how long the policy stays in force.
Questions to ask
This is a planning or marketing description, not a type of policy. It refers to a permanent cash value life insurance policy used together with policy loans. Results depend on policy design, premiums, costs, dividends or crediting where applicable, loan terms and how long the policy stays in force.
Questions to ask
This is a planning or marketing description, not a type of policy. It refers to a permanent cash value life insurance policy used together with policy loans. Results depend on policy design, premiums, costs, dividends or crediting where applicable, loan terms and how long the policy stays in force.
Questions to ask
Questions to ask
Questions to ask
Advanced planning concept, coordinate with tax and legal professionals
Questions to ask
Advanced planning concept, coordinate with tax and legal professionals
Questions to ask
Advanced planning concept, coordinate with tax and legal professionals
Questions to ask
Advanced planning concept, coordinate with tax and legal professionals
Questions to ask
Questions to ask

Next step
Tell us about your household or business. A licensed broker will listen first, then walk through what may be available to you.
Or call (501) 476-1468